Instagram marketing and how to get an edge in this competitive market
When you create a profile, make sure that it corresponds to the company’s corporate identity and the website. A professional profile image is as important as the short and apt description of the company. Since you want to draw attention on Instagram on your product or your company, your profile description should include a link to your company website.
Thus, your potential customers are guided directly to further information or a call option. The link can be changed at any time. Thus, it can also be adapted to current contributions. This is an ideal way to promote targeted product actions by pointing out that the link is located in the profile. In image or video post itself can not link to activate integrated into apps that enable you to get more instagram followers.
Instagram mobile ads and ROI
Unlike Facebook provides Instagram interprofessional at no corporate account, which can be performed in parallel to the private profile on a cell phone. We at the Business Academy Ruhr have therefore opted for a mobile Instagram. The advantage: Anyone who is on the go with a mobile phone can post.
Tip: If several employees are active, a clear world of images should be established. Accurate planning team on issues, actions and events is an advantage here. Send only photos in the world that fit their company, their product or their service. How often should be posted? More than once a week would certainly be a minimum. Once a day is desirable. Nevertheless: Pay attention to the human resources.
Show products and services
Always try to tell a story that matches your brand. They want their pictures and videos bind her fans per se. So Join the consciousness of your customers and stay there! Ask therefore your product is in a creative staging. If you are selling, for example, running shoes, you do not simply show the latest model in front of a plain background.
Show one of its target group corresponding runners during his outdoor training in the woods, wearing your shoes. This creates more close to your customers. In order to show a different perspective and to generate authenticity could also before / after comparisons, “Behind the Scenes” – Posts, Funny from the daily lives of employees, short videos from the development process of a new product or an idea of new employees and the like may be helpful.